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Go-to-Market and Product Development Process Consulting.
Strategic Waves, Measurable Impact
The Onda Process™
Strategic Product Development powered by the Onda Process™.
CTCX Consulting’s proprietary Onda Process™ aligns product development with go-to-market execution — giving founders, CMOs, and product teams a faster path to launch.
From insight to impact, we help you turn product vision into market traction with clarity and confidence.
Know the Market.
Own the Launch.
Ground every decision in research and foresight. We help you define target segments, refine your value proposition, and build a market strategy that reduces blind spots and sets the stage for scalable growth.
Sync Your Teams Early.
ONDA™ brings structure to collaboration—aligning leaders, product managers, and stakeholders around a single roadmap. With clarity established early, teams move with confidence and precision.
Focused Execution.
From concept to launch, we integrate strategy into every phase of product development. Our approach ensures feasibility, informed trade-offs, and market readiness—so products are built to succeed.
From Plan to Action.
Translate strategy into a clear launch plan. We create structured pathways that connect research, pricing, and positioning to go-to-market execution—turning vision into market momentum.
Aligned Strategy
GTM and product in sync.
AI-Enhanced Workflow
Integrate top AI tools.
Founder Focused
Strategy without the fluff.
Execution Support
Delivered quick by experts.